The cinemas are the new ingredient in the mix for Berg and his team. Can they fill over 500 seats? The answer is that in a university city with a strong visual arts culture, there were previously only ten screens, and those were in a conventional multiplex. Manchester, in contrast, has over 100. And only southerners think that Manchester is so near Liverpool as to make no difference. It isn't. So there ought to be room in Liverpool for a - what do we call FACT? A moving-image place with a bar and café attached? That'll have to do.